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Formal Collection | A Symphony of Heritage and Craft 

Product Description:
Some ensembles are worn, but Bekhudi is felt — like an old song remembered on a wedding night, like a timeless heirloom brought back to life. Draped in a majestic chocolate-maroon hue, this bridal masterpiece is designed for the woman who carries her heritage with pride and wears her elegance like a crown.

The silhouette echoes royalty — from the intricately adorned bodice to the sweeping flare of the peshwas. With every step, every swirl, this outfit tells a story — of love, tradition, and the art of beauty that transcends generations.

The ensemble is completed with a delicate chiffon dupatta that flows like poetry in motion and wide-width silk trousers that ground the grandeur with comfort and grace. Bekhudi is for the bride who is both rooted and radiant — a portrait of power and poise.

Fabric & Embroidery Details – An Heirloom in the Making
⦁    Front & Back Bodice (Chiffon):
Lavishly embroidered with antique gold and silver zari, enhanced with delicate resham and sequin work. Inspired by royal motifs and naqashi art, this bodice becomes the central jewel of the entire look.
⦁    Front & Back Necklines (Chiffon):
Finely detailed to resemble the elegance of traditional bridal jewelry — each neckline is a frame of intricate embroidery that highlights the collarbone and shoulders with regal grace.
⦁    Bodice Hem Border (1.25 meters on Chiffon):
Richly embroidered with tilla, sequins, and threadwork, this border enhances the bodice’s base with weight and dimension, providing a strong, luxurious foundation.
⦁    Peshwas Kalis (14 Embroidered Panels on Chiffon):
Each kali is a handcrafted verse in this bridal poetry — blooming with floral vines, paisley, and heritage latticework. Together, they create a voluminous, grand flare that moves like a ceremonial dance.
⦁    Ghera Border (4.5 meters on Chiffon):
An expansive, intricately embroidered border that brings a majestic finish to the hem. It’s crafted to enhance every twirl, every step, with richness and structure.
⦁    Sleeves (Pair on Chiffon):
Heavily embroidered full-length sleeves with tapered elegance and bordered cuffs, reminiscent of royal bangles. Optional tassel or dori detailing adds a dramatic bridal charm.
⦁    Dupatta (2.5 meters on Chiffon):
Lightweight yet luxurious — bordered on all four sides, with scattered motifs flowing across the fabric like petals in the wind. Perfect for classic draping or dramatic shoulder throws.
⦁    Trouser Fabric (1.5 meters Wide-Width Silk):
Dyed in a deep, complementary tone, this premium silk offers structure and softness — designed to complete the look with quiet richness beneath the elaborate flair.

Why Bekhudi is Meant for You:

Because it’s more than a bridal outfit —
It’s a canvas of your heritage.
A moment of stillness in celebration.
A memory waiting to be made.

Bekhudi is not just worn — it’s lived, felt, and remembered.

A Celebration of Bridal Majesty

Product Description:
Bekhudi is not just an outfit — it is a portrait of a bride in her most unforgettable moment. Bathed in a regal sindoori red, this ensemble burns like the sacred flame of tradition, glowing with every thread of gold, echoing centuries of South Asian bridal heritage.

The bodice, meticulously embroidered on chiffon, is a masterpiece in itself — adorned with antique gold motifs that mirror the delicate filigree of royal jewelry. Its front and back necklines are sculpted like the archways of old Mughal palaces — timeless, symmetrical, and breathtakingly beautiful.

But the soul of this design lies in its 20 embroidered kalis — each one a verse in this bridal ballad, flowing together to form a majestic peshwas. They open and bloom with movement, like a ceremonial hymn rising into the sky. The 4.5-meter ghera border, rich and elaborate, is embroidered with stories of craftsmanship, celebrating the art of handwork passed down through generations.

The dupatta, a 2.5-meter veil of finely embroidered chiffon with all-around borders, glides over the shoulders like moonlight on water — soft, luminous, and sacred. Paired with wide-legged pure silk trousers, the silhouette is grounded in luxury and grace, allowing the bride to move like a vision from a mehfil long remembered.

Fabric & Embellishment Details:
⦁    Front & Back Bodice: Heavy embroidery on chiffon
⦁    Neckline: Front and back, intricately embroidered
⦁    Peshwas: 20 kalis, embroidered on chiffon
⦁    Ghera Border: 4.5 meters of heavily embroidered detailing
⦁    Sleeves: Embroidered with borders on chiffon
⦁    Dupatta: 2.5 meters chiffon with 4-side embroidered border
⦁    Trousers: 1.5 meters wide-width silk

Why Bekhudi is Extraordinary:

Because it captures a moment —
A bride’s first step into her forever.
A flame of tradition woven into fabric.
A song of love, legacy, and unmatched elegance.

This is not just bridal wear — this is bridal poetry.

Fabric: Chiffon | Twisted Silk | Net | Lawn Silk | Embroidered Detailing

Product Description:
Step into timeless elegance with this stunning charcoal black ensemble from Chamkeeli by Asim Jofa. This outfit is inspired by the deep roots of our culture — the kind you see in old family weddings, heirloom embroidery, and traditional celebrations that stay in your memory forever.

The shirt is beautifully decorated with rust, rose gold, and antique gold threadwork, featuring classic floral and paisley patterns. These designs are part of our heritage — seen in old Kashmiri shawls, handwoven fabrics, and festive wear worn by generations of graceful women. The embroidery flows from neckline to hem, finished with detailed borders that reflect fine craftsmanship.

The dupatta adds richness to the look — with soft gold motifs and a delicately embellished border, it completes the outfit like the final verse of a well-written ghazal. Paired with matching straight trousers, this look is perfect for shaadi functions, mehndi nights, Eid events, or family daawats.

Why You’ll Love It:
⦁    Deep, royal black base with warm, traditional embroidery
⦁    A graceful fusion of culture and modern style
⦁    Crafted with luxury fabrics that flow effortlessly
⦁    Ideal for women who want to celebrate their roots with elegance

This suit isn’t just made to wear — it’s made to feel, remember, and celebrate.

Fabric: Chiffon | Twisted Silk | Net | Lawn Silk | Embellished with Heritage Embroidery

Product Description:
A celebration of festive tradition, this breathtaking burnt rust-orange ensemble from Chamkeeli by Asim Jofa is a poetic ode to Pakistani culture — vibrant, proud, and full of soul.

The shirt is intricately adorned with gold and antique thread embroidery, unfolding like vintage kashmiri and sindhi artwork — timeless patterns rooted in heritage. The bold deep navy blue dupatta, framed with delicate zari borders and tiny floral accents, creates a stunning contrast that elevates the entire look.

Paired with rust silk trousers, the silhouette is equal parts regal and graceful — perfect for mehndi nights, mayun events, daawats, or chand raat celebrations. Each element of this outfit is made to make a statement while staying true to tradition.

Why This Look Speaks to You:
⦁    A rich, earthy color palette inspired by desi wedding rituals and autumn evenings
⦁    Luxurious textures and fine embroidery that echo cultural craftsmanship
⦁    Designed for the woman who loves to shine with rooted elegance and timeless charm

Chamkeeli is not just an outfit — it’s a revival of tradition, a whisper of heritage, and a symbol of festive pride.

Fabric: Chiffon | Twisted Silk | Net | Lawn Silk | Intricate Embroidery

Description:
A masterpiece of tradition and opulence, this deep crimson and rose pink ensemble from Chamkeeli by Asim Jofa is a radiant tribute to festive glamour. Steeped in cultural richness and adorned with antique gold embroidery, this look brings the royal charm of eastern heritage into modern elegance.

The shirt, drenched in vibrant fuchsia pink, is intricately embroidered with mughal-inspired motifs, delicate vines, and regal borders. Paired with wide-legged trousers featuring matching embroidery and a deep maroon dupatta edged in ornate zari and banarsi-inspired trims, the entire outfit feels like a walking celebration of our legacy.

It’s the perfect choice for mehndi, baraat, or Eid festivities, where every step you take tells a story of grace, grandeur, and deep-rooted tradition.

Why It’s Made for You:
⦁    Royal color palette of raspberry pink and deep maroon with antique gold accents
⦁    Elegant textures crafted from twisted silk and chiffon
⦁    Embellished to perfection for the woman who owns every festive moment

Chamkeeli is more than fashion — it’s your moment to shine with cultural pride.

Fabric: Chiffon | Twisted Silk | Net | Lawn Silk | Intricate Embroidery

Wrapped in midnight elegance and draped in ancestral grace, this ensemble from Chamkeeli by Asim Jofa is a tribute to the soul of Pakistani festivity.

Bathed in a regal deep navy blue, this 3-piece suit is adorned with exquisite silver thread embroidery that weaves tales of heritage and feminine strength. Inspired by the grandeur of old Lahore and the finesse of eastern craftsmanship, each motif — floral vines, intricate borders, and delicate sprays — speaks of timeless artistry passed down through generations.

The shirt, rich in texture and story, is paired with twisted silk trousers for a tailored fall, while the embroidered dupatta flows like poetry — soft as a summer breeze, yet bold as a mehndi dhol. Subtle hints of blush pink flowers add a romantic touch to the deep-toned canvas, making this look perfect for chaand raat, shaadi soirées, or Eid gatherings under fairy lights.

Why It Belongs in Your Wardrobe:
⦁    The colour of royalty: deep blue, elevated with silver and blush pink
⦁    Luxurious fabrics that feel festive yet breathable for summer evenings
⦁    A modern heirloom that blends tradition, culture, and elegance effortlessly

Chamkeeli isn’t just a suit. It’s a feeling — of being rooted yet radiant, classic yet current.

Product Description:

Step into the soul of tradition with this magnificent 3-piece unstitched suit from Asim Jofa’s Summer ’25 Collection — a timeless expression of elegance rooted in heritage and reborn in the bold hues of the season.

The shirt, stitched in your imagination but soft to the touch in real life, is made from premium printed lawn fabric. It comes alive in a deep sindoori red, inspired by the earthy richness of South Asian soil. Adorned with an array of ivory paisley motifs — a symbol of continuity and culture — the design draws upon ancient block printing traditions. The neckline is finished with embroidered detailing and handcrafted loop buttons, framed with lace trimmings in rich red, evoking the finesse of heirloom craftsmanship passed through generations.

The dyed cambric trouser in the same sindoori red shade anchors the look in simplicity and structure. Breathable yet bold, it provides a harmonious foundation to the artistic expression of the shirt.

Adding rhythm and movement to this classic melody is the printed lawn dupatta — a flowing canvas of charcoal black, decorated with ivory florals, Mughal-inspired vines, and crimson accents. It drapes like a soft breeze, bringing contrast and character to the ensemble.

This 3-piece unstitched suit includes:
⦁    Printed Lawn Shirt (Front, Back & Sleeves)
⦁    Dyed Cambric Trouser
⦁    Printed Lawn Dupatta

Perfect for summer soirées, intimate gatherings, or cultural festivities, this ensemble lets you wear your story — proud, rooted, and radiant. It is not just a suit; it is a poetic reflection of who we are — timeless, bold, and beautifully desi.

Product Description:

Wrap yourself in the colors of culture with this resplendent 3-piece unstitched ensemble from Asim Jofa’s Printed Lawn ’25 Collection — a design that carries the warmth of heritage and the charm of summer in every fiber.

The shirt, crafted from premium quality printed lawn fabric, blossoms in a radiant mustard yellow, like the first golden rays of sunlight caressing the earth. Embellished with intricately printed white floral vines and maroon ethnic motifs, its front design is a harmonious blend of Mughal artistry and folk tradition. The neckline features tasseled accents and ornamental detailing that evoke a regal air, while the sleeves and daman are finished with traditional borders in rich hues of maroon and ivory — echoing the legacy of handwoven heirlooms.

Accompanying the shirt is a dyed cambric trouser in a perfectly matched mustard tone — soft, breathable, and structured to provide both comfort and elegance under the summer sun.

Completing the ensemble is a stunning printed lawn dupatta, bordered in rich maroon and adorned with intricate ethnic patterns that flow like poetry on fabric. The interplay of geometric detailing and floral elegance in ivory and rust makes the dupatta a striking piece — perfect to drape or style freely.

This 3-piece set includes:
⦁    1 × Printed Lawn Shirt (Front, Back & Sleeves)
⦁    1 × Dyed Cambric Trouser
⦁    1 × Printed Lawn Dupatta

Whether it’s a garden gathering, a midday milan, or a festive dawat, this ensemble lets you wear your roots with pride. It is a tribute to the women who walk between tradition and today — bold, beautiful, and deeply connected to their cultural soul.

Product Description:
Step into elegance rooted in heritage with this powerful 3-piece unstitched printed lawn suit from Asim Jofa’s Lawn ’25 Vol-I. A true reflection of Pakistani culture, this design blends strength, tradition, and timeless beauty for the modern woman who holds her roots close.

Design & Color Story:
This ensemble features a bold dark teal base, a shade that symbolizes depth, dignity, and inner strength. The fabric is richly adorned with an all-over print in beige and dark teal, giving it a refined, tone-on-tone look. The contrast of earthy beige against the cool strength of teal evokes the elegance of traditional craft — from hand-dyed fabrics to intricate block prints seen in the old bazaars of Lahore and Multan.

Cultural Essence:
More than just fashion, this design holds deep cultural value. It pays tribute to the grace of our heritage — to the women who wore their identity with pride, and to the artistry that shaped generations. The subtle yet striking patterns echo the soul of ethnic wear, where each detail speaks of legacy and pride.

Fabric Details:
⦁    Shirt: Printed Lawn – light and breathable, made for the summer sun
⦁    Trouser: Dyed Cambric – soft, durable, and comfortable for all-day wear
⦁    Dupatta: Coordinated – adds harmony and flow to the complete look

Why It’s Made for You:
This suit is for the woman who is confident in her culture — who wears tradition not as history, but as power. Whether you’re attending a formal gathering or embracing everyday elegance, this ensemble is a beautiful reminder of where we come from and who we are.

Product Description:
Dive into the calm elegance of tradition with this beautiful 3-piece unstitched lawn suit from Asim Jofa’s Lawn ’25 Vol-I collection. Designed for women who love heritage with a modern flair, this outfit brings comfort, grace, and timeless charm together.

Design & Color Story:
This suit features a blend of blue shades — from soft sky blue to deep navy — creating a look that’s peaceful yet powerful, like the calm strength of a summer sky before rain. The white patterns across the fabric add a crisp, fresh touch, inspired by traditional block prints and hand-drawn motifs from our rich textile history.

The all-over design is elegant and ethnic, reflecting the spirit of Pakistani crafts — detailed, artistic, and rooted in tradition. It’s a design that feels both classic and current, perfect for the warm days ahead.

Cultural Essence:
The blues and whites in this design echo the beauty of our natural surroundings — rivers, skies, and ancient architecture with white marble work. It reminds us of peaceful mornings in old towns, of embroidered dupattas swaying in the breeze, and the quiet strength of tradition passed from mother to daughter.

Fabric Details:
⦁    Shirt: Printed Lawn – cool, breathable, and perfect for summer
⦁    Trouser: Dyed Cambric – soft and comfortable for daily wear
⦁    Dupatta: Coordinated – adds a finishing touch of grace

Why It’s Perfect for You:
Simple yet stunning, this suit brings heritage to life through soft colors and beautiful prints. Ideal for everyday elegance, family visits, or casual gatherings — it’s made for the Pakistani woman who finds beauty in her roots and strength in her style.

Product Description:
Celebrate the colors of culture with this stunning 3-piece unstitched lawn suit from Asim Jofa’s Lawn ’25 Vol-I. Designed with deep respect for heritage and the spirit of Pakistani fashion, this outfit is a beautiful blend of tradition, elegance, and summer freshness.

Design & Color Story:
The suit bursts with life in a bright yellow base — a color that symbolizes joy, energy, and sunshine, just like the golden warmth of a summer day in rural Punjab. Along the borders and floral prints, shades of reddish pink bloom softly, giving a touch of feminine charm and festive grace. This contrast brings to mind traditional phulkari work and floral block prints seen in our regional crafts.

The overall look is ethnic and timeless, with floral patterns that speak of village gardens, spring festivals, and the joyful spirit of desi traditions. It’s a celebration of beauty found in simplicity, rooted deeply in the heart of our culture.

Cultural Essence:
This suit honors the heritage of Pakistan — from the brightness of our weddings to the warmth of family gatherings. It feels like wearing a piece of our land, our stories, and our celebrations. The color palette and prints remind us of the pride and poise of Pakistani women — bold, graceful, and always connected to their roots.

Fabric Details:
⦁    Shirt: Printed Lawn – lightweight and airy, perfect for summer heat
⦁    Trouser: Dyed Cambric – soft, breathable, and easy to wear
⦁    Dupatta: Coordinated – completes the look with flow and elegance

Why It’s Made for You:
This isn’t just a summer suit — it’s an emotion. A vibrant reflection of your culture, your identity, and your strength as a woman. Ideal for Eid, brunch, casual wear, or any moment when you want to feel beautifully desi and effortlessly stylish.

Product Description:
A tribute to timeless tradition, this 3-piece unstitched printed lawn suit from Asim Jofa’s Lawn ’25 Vol-I brings the beauty of heritage into every thread. Crafted for the woman who carries her culture with pride, this design is bold, elegant, and deeply rooted in the ethnic charm of our land.

Design & Color Story:
The base color is a warm mustard yellow, rich like the golden fields of Sindh under the summer sun. The patterns are highlighted with gentle beige, soft and earthy, like handcrafted motifs on an old ajrak. Splashes of blue and red add vibrant contrast — blue, cool and deep like the glazed pottery of Multan; red, fiery and festive like bangles clinking at a mehndi.

Each color and motif tells a story — of heritage, celebration, and the strength of our traditions. It’s a design that speaks of generations, of women who wore their culture with grace, and of a legacy woven into every detail.

Cultural Essence:
Inspired by the richness of South Asian art and craftsmanship, this suit mirrors the ethnic soul of Pakistan. It carries the elegance of our roots — the colors of our festivals, the patterns of our embroidery, and the pride of our ancestry. Perfect for women who blend tradition with modern grace.

Fabric Details:
⦁    Shirt: Printed Lawn – soft, breathable, and perfect for hot summer days
⦁    Trouser: Dyed Cambric – sturdy, comfortable, and easy to style
⦁    Dupatta: Coordinated – gracefully ties the entire look together

Why You’ll Love It:
This suit is not just fashion — it’s expression. A bold yet graceful piece that connects you to your culture and brings out your inner strength. Whether you’re attending a dawat, celebrating with family, or simply embracing your heritage on a regular day, this ensemble is designed to make you feel proud, powerful, and beautifully rooted.

Product Description:
Step into the season with grace and tradition in this 3-piece unstitched printed lawn suit from Asim Jofa’s Lawn ’25 Vol-I collection. Crafted for the modern woman who embraces her roots, this ensemble captures the vibrancy of Pakistani culture while offering the comfort and elegance you deserve.

Design & Color Story:
The rich orange base is the color of life and warmth, reminiscent of the radiant sunsets over the golden fields of Punjab. It’s beautifully bordered with soft pink, adding a feminine charm that mirrors the grace of traditional Pakistani craftsmanship.

The floral patterns in red, pink, and green bring the design to life — the red symbolizes the festive spirit of Pakistani weddings and joyous occasions, the pink echoes the soft beauty of blossoming roses, and the green adds the freshness of our lush gardens, where the colors of nature bloom in harmony.

Cultural Essence:
Inspired by the vibrant and rich heritage of Pakistan, this suit feels like a celebration of our culture. Every pattern is a nod to the artistry that has been passed down through generations — from the delicate needlework of our elders to the floral motifs that decorate our homes during celebrations. It’s like wearing the essence of a festive family gathering, where every corner is filled with color, laughter, and love.

Fabric Details:
⦁    Shirt: Printed Lawn – light, airy, and ideal for the warm Pakistani summer
⦁    Trouser: Dyed Cambric – soft, comfortable, and perfect for everyday wear
⦁    Dupatta: Coordinated – designed to add the finishing touch of elegance

Why You’ll Love It:
This suit is more than just an outfit; it’s a piece of tradition brought to life with a modern twist. Whether you’re dressing for a wedding, a festive occasion, or a casual family gathering, this design will make you feel beautifully connected to your roots while embracing the elegance of today.

Product Description:
Elevate your summer style with this exquisite 3-piece unstitched lawn suit from Asim Jofa’s Lawn ’25 Vol-I collection. Designed for the modern woman who embraces her roots with grace, this ensemble brings together the beauty of tradition and contemporary elegance in one stunning outfit.

Design & Color Story:
A sophisticated grey base serves as the perfect backdrop for the delicate pink and beige floral patterns that adorn the fabric. These floral accents — soft, elegant, and full of charm — evoke the timeless beauty of classic South Asian artistry, where every petal tells a story. The beige leaves gently intertwine with the blooms, adding a subtle, natural touch that mirrors the serenity of a sunlit garden.

Cultural Inspiration:
This suit is a nod to the heritage of South Asian craftsmanship, where every design is a masterpiece of intricate detail. The muted colors and graceful florals are reminiscent of hand-painted vintage textiles, passed down through generations, yet the overall look is fresh, modern, and effortlessly chic. It’s a celebration of the beauty in simplicity, where the richness of culture meets the elegance of contemporary style.

Fabric Details:
⦁    Shirt: Printed Lawn – lightweight, breathable, and cool for the summer heat
⦁    Trouser: Dyed Cambric – soft yet structured, perfect for all-day comfort
⦁    Dupatta: Coordinated – completes the look with effortless sophistication

Why It’s Perfect for You:
This suit is more than just a piece of clothing; it’s an embodiment of style, culture, and grace. Whether you’re attending a family gathering, a casual brunch, or a day of celebration, this outfit will ensure you stand out with understated elegance, channeling both heritage and modern flair. It’s the ultimate blend of classic beauty and contemporary design — because true style is timeless.

Product Description:
Like a story woven in threads, this 3-piece unstitched lawn suit from Asim Jofa’s Lawn ’25 Vol-I invites you into a world where tradition meets elegance. Designed for the woman who carries her culture with quiet pride, this ensemble captures the mood of summer with colors that echo South Asian heritage.

Design & Color Story:
The base is a deep, royal blue — bold yet serene, like twilight settling over an old city. Scattered across it are red and green floral patterns, blooming with the richness of hand-painted frescoes and embroidered heirlooms. The red stands for festivity and strength, while the green brings balance and calm — together they create a look that feels timeless and grounded.

A Cultural Glimpse:
Imagine stepping into a courtyard where laughter rings and the scent of fresh flowers fills the air. This suit belongs in that moment — soft lawn draped in heritage, colors that carry memories, and prints that feel like art passed down through generations.

What’s Inside:
⦁    Printed Lawn Shirt – breathable and lightweight for summer comfort
⦁    Dyed Cambric Trouser – tailored ease for everyday wear
⦁    Coordinated Dupatta – adds a graceful finish

Why This Suit Stands Out:
It’s not just a dress — it’s a feeling. A reflection of who you are and where you come from. Perfect for morning brunches, family visits, or just those quiet days when you want to feel effortlessly beautiful.