ASIM JOFA

Watermelon Blush in the Afternoon Light
Cambric Print Kurti by Asim Jofa

A Scene from a Quiet Moment Indoors
The late afternoon sun filters through woven blinds, casting golden threads across the room. She stands beside a carved wooden chair, a book of poetry in one hand, the other trailing softly against the hem of her kurti. In the stillness, the colors of tradition glow brighter—each motif whispering stories of lands far and old.

Crafted from breathable cambric, this one-piece kurti comes alive in a rich watermelon pink shade. The print, a lyrical dance of paisley and teardrop motifs, echoes Persian manuscripts and Mughal frescoes, with touches of olive green and ochre along the border. Decorative fabric buttons line the neckline, while a contrasting hem brings grounding calm to the vibrancy above. It’s a blend of folklore and modern femininity.

This is a piece not just to wear, but to feel—rooted, radiant, and ready for wherever the day takes you.

The Craft and Color
Single-piece cambric shirt in a deep watermelon pink base featuring traditional ethnic print in paisley, floral and geometric accents. Highlights include button detailing on the neckline, printed cuffs, and a layered contrasting border at the hem with tassel edging.

Moments to Wear It
Pair with slim beige trousers and earthy block heels for tea with friends, a heritage museum stroll, or a quiet Friday gathering. Finish the look with gold studs and a textured clutch—classic, warm, and unapologetically graceful.

Imagine a serene summer afternoon in Pakistan, where the gentle breeze carries the laughter of loved ones and the aroma of blooming jasmine fills the air. Our exquisite three-piece suit is crafted to celebrate these cherished moments, blending tradition with contemporary elegance.

This ensemble features a 2-meter wide-width digital Arabic lawn shirt, adorned with intricate patterns inspired by the rich heritage of our land. The fabric is soft and breathable, perfect for the warm Pakistani climate, ensuring you stay comfortable while looking effortlessly graceful.

Drape yourself in the 2.5-meter digital Arabic lawn dupatta, its vibrant hues and delicate designs reminiscent of the colorful festivals and gatherings that bring our communities together. The dupatta adds a touch of sophistication, making every occasion feel special.

Completing the set is a 1.5-meter wide-width dyed lawn silk trouser, tailored for both style and ease. The smooth texture and elegant fall of the fabric reflect the timeless beauty of Pakistani attire, allowing you to move with confidence and poise.

This suit is more than just clothing—it's a tribute to our culture, a celebration of family, tradition, and the enduring spirit of Pakistani women. Wear it with pride, and let every thread tell your story.

Imagine a quiet evening in a Pakistani home, where the aroma of chai fills the air and laughter echoes through the rooms. Our product is inspired by these cherished moments—crafted to bring warmth, comfort, and a touch of tradition to your everyday life. Whether you are celebrating a special occasion or simply enjoying time with loved ones, this piece is designed to be a part of your story. Let it remind you of the rich heritage and timeless beauty that defines our culture, making every day a little more special.

A Tapestry of Tradition: The Story Behind Your Summer Ensemble

Step into the heart of a Pakistani summer, where every breeze carries the laughter of loved ones and every color tells a story. Our 3-piece digital printed lawn suit is more than just an outfit—it's a celebration of heritage, comfort, and timeless style.

• 3-meter Digital Printed Lawn Shirt: Inspired by the vibrant gardens of Lahore and the artistry of our local craftsmen, this shirt wraps you in soft, breathable lawn fabric, adorned with intricate digital prints that echo the beauty of our culture.
• 2.4-meter Digital Printed Lawn Dupatta: Like a gentle summer breeze, the dupatta flows gracefully, its prints reminiscent of traditional motifs passed down through generations. Drape it over your shoulders and feel instantly connected to the warmth of home.
• 2.5-meter Dyed Cambric Trouser: Crafted for comfort and elegance, the cambric trouser completes your look with a subtle touch, allowing you to move freely—whether you're enjoying chai with friends or celebrating a family gathering.

With every stitch, this suit weaves together the essence of Pakistani culture—vivid, resilient, and full of life. Wear it and carry a piece of your heritage wherever you go.

Embrace the Essence of Pakistani Summers

Step into the heart of a Pakistani summer, where every breeze carries the scent of blooming flowers and every color tells a story. Our 3-piece digital printed lawn suit is more than just an outfit—it's a celebration of heritage, artistry, and the timeless grace of our culture.

• 3-meter Digital Printed Lawn Shirt: Crafted with care, this shirt features vibrant digital prints inspired by the rich tapestry of Pakistani traditions. Each motif echoes the beauty of our landscapes, from the lush fields of Punjab to the serene valleys of the North.
• 2.4-meter Digital Printed Lawn Dupatta: Light as a summer breeze, the dupatta drapes elegantly, adding a touch of sophistication to your ensemble. Its intricate patterns are reminiscent of the delicate henna designs that adorn our festive gatherings.
• 2.5-meter Dyed Cambric Trouser: The soft, breathable cambric trouser ensures comfort without compromising on style. Its subtle hue perfectly complements the vibrant prints, making it ideal for both casual outings and family get-togethers.

Let this suit be a part of your story—whether you're sharing laughter over chai with loved ones or celebrating the joyous moments that make our culture so unique. Wear it with pride, and carry a piece of Pakistan wherever you go.

Embrace the Essence of Pakistani Summers

Step into a world where tradition meets modern artistry with our beautifully crafted three-piece lawn suit. Each thread tells a story—of vibrant bazaars, laughter-filled family gatherings, and the timeless elegance of Pakistani heritage.

• 3-meter Digital Printed Lawn Shirt: Inspired by the blooming gardens of Lahore and the intricate patterns of Sindhi ajrak, this shirt is a canvas of color and culture. The soft lawn fabric keeps you cool and comfortable, perfect for those sunlit afternoons and festive evenings.
• 2.4-meter Digital Printed Lawn Dupatta: Like a gentle summer breeze, the dupatta drapes gracefully, adorned with digital prints reminiscent of Mughal motifs. It’s more than just an accessory—it’s a symbol of grace passed down through generations.
• 2.5-meter Dyed Cambric Trouser: Crafted for both style and comfort, the cambric trouser completes your ensemble with a touch of understated elegance. Its versatile hue allows you to mix and match, echoing the resourcefulness and creativity found in every Pakistani home.

Let this suit be your companion for chai with friends, Eid celebrations, or a stroll through your favorite city streets. Wear it with pride, and carry forward the legacy of Pakistani beauty and craftsmanship.

Embrace the Essence of Pakistani Summers

Step into the heart of a Pakistani summer, where every breeze carries the scent of blooming jasmine and the laughter of loved ones fills the air. Our exquisitely crafted three-piece lawn suit is more than just an outfit—it's a celebration of tradition, artistry, and the vibrant spirit of our culture.

• 3-meter Digital Printed Lawn Shirt: Inspired by the timeless beauty of Pakistani gardens, this shirt features intricate digital prints that echo the colors and patterns of our heritage. The soft, breathable lawn fabric ensures comfort even on the warmest days, making it perfect for family gatherings or a stroll through the bazaar.
• 2.4-meter Digital Printed Lawn Dupatta: Like a gentle summer breeze, the matching dupatta drapes gracefully, its digital prints telling stories of tradition and elegance. Whether you let it flow or style it over your shoulders, it adds a touch of sophistication to your look.
• 2.5-meter Dyed Cambric Trouser: Completing the ensemble is a beautifully dyed cambric trouser, tailored for both comfort and style. Its versatile hue allows you to mix and match, making it a staple for your wardrobe throughout the season.

Let this suit be a part of your cherished moments—Eid celebrations, chai with friends, or simply enjoying the golden glow of a Pakistani sunset. Wear it with pride, and carry forward the legacy of elegance and grace that defines our culture.

A Tapestry of Tradition: The Story Behind Your Summer Ensemble

Step into the heart of a Pakistani summer, where the scent of blooming jasmine fills the air and laughter echoes through sunlit courtyards. This unstitched three-piece lawn suit is more than just fabric—it's a celebration of our heritage, woven with memories and dreams.

• 3-meter Digital Printed Lawn Shirt: Imagine the vibrant hues of a bustling bazaar, captured in every inch of this shirt. The digital prints tell tales of artistry passed down through generations, perfect for those who cherish both comfort and style during the warm months.
• 2.4-meter Digital Printed Lawn Dupatta: Like a gentle summer breeze, the dupatta drapes gracefully, adorned with intricate patterns reminiscent of Mughal gardens. It’s a symbol of elegance, adding a touch of tradition to your modern wardrobe.
• 2.5-meter Dyed Cambric Trouser: Crafted for versatility, the cambric trouser offers a soft yet sturdy base, dyed in classic tones that complement the ensemble. It’s designed for the woman who moves seamlessly from family gatherings to festive occasions.

With every stitch, this suit invites you to relive cherished moments—Eid mornings, chai on the veranda, and the timeless beauty of Pakistani culture. Create your own story with this exquisite ensemble, and let your style speak of tradition, grace, and the warmth of home.

Embrace the Essence of Pakistani Summers

Step into the world of timeless elegance with our beautifully crafted three-piece lawn suit, designed to capture the vibrant spirit of Pakistani culture. Imagine a sunlit morning in Lahore, where the scent of blooming jasmine fills the air and the laughter of loved ones echoes through the courtyard. This ensemble is more than just attire—it's a celebration of cherished traditions and unforgettable moments.

• 3-Meter Digital Printed Lawn Shirt: Adorned with intricate digital prints inspired by the rich heritage of Pakistan, this lawn shirt brings together comfort and style, perfect for those warm summer days spent with family.
• 2.4-Meter Digital Printed Lawn Dupatta: The matching dupatta flows gracefully, its vibrant patterns reminiscent of the colorful bazaars and festive gatherings that define our culture.
• 2.5-Meter Dyed Cambric Trouser: Completing the set is a soft, dyed cambric trouser, offering both durability and elegance, just like the resilient women who inspire us every day.

Wrap yourself in this exquisite suit and let it transport you to the heart of Pakistan, where every thread tells a story and every color reflects the joy of our traditions. Perfect for casual outings, family get-togethers, or simply celebrating the beauty of everyday life.

A Tapestry of Tradition: The Summer Lawn Ensemble

Step into the heart of a Pakistani summer, where the gentle breeze carries the laughter of loved ones and the vibrant colors of tradition come alive. This exquisite three-piece lawn suit is more than just an outfit—it's a celebration of our heritage, woven with care for the modern woman who cherishes her roots.

• 3-meter Digital Printed Lawn Shirt: Imagine the soft touch of premium lawn fabric against your skin, adorned with digital prints that echo the artistry of our rich culture. Each motif tells a story, reminiscent of the blooming gardens and intricate patterns found in the bustling bazaars of Lahore and Karachi.
• 2.4-meter Digital Printed Lawn Dupatta: Drape yourself in elegance with a dupatta that flows like poetry. Its vibrant hues and delicate prints are inspired by the timeless beauty of Pakistani festivals, adding a touch of grace to every step you take.
• 2.5-meter Dyed Cambric Trouser: Complete your ensemble with a pair of cambric trousers, dyed to perfection for comfort and style. Whether you're hosting a family gathering or enjoying a quiet evening chai, these trousers offer versatility and sophistication.

Let this suit be your companion through the sunlit days and starry nights, a reminder of the warmth, resilience, and elegance that define the Pakistani spirit. Wear it with pride, and let your story unfold.

Embrace the Essence of Pakistani Summers

Step into the vibrant world of Pakistani tradition with our exquisitely crafted three-piece unstitched lawn suit. Each piece tells a story—woven with the colors of our land and the spirit of our people.

• 3-meter Digital Printed Lawn Shirt: Inspired by the blooming gardens of Lahore and the bustling streets of Karachi, this shirt features intricate digital prints that capture the heart of Pakistani artistry. The soft lawn fabric ensures comfort, making it perfect for the warm summer days.
• 2.4-meter Digital Printed Lawn Dupatta: Like a gentle breeze on a summer evening, the dupatta drapes gracefully, adorned with vibrant patterns that reflect the joyous celebrations of our culture. It adds a touch of elegance and tradition to your ensemble.
• 2.5-meter Dyed Cambric Trouser: Completing the set is a dyed cambric trouser, tailored for both style and ease. Its subtle hue complements the shirt and dupatta, allowing you to express your individuality while staying rooted in heritage.

Let this suit be a canvas for your creativity—stitch it your way and carry forward the legacy of Pakistani fashion. Whether it's a family gathering or a festive occasion, this ensemble will make you feel connected to your roots, wrapped in the warmth of tradition and the promise of new memories.

Embrace the Essence of Pakistani Summers

Step into the vibrant world of Pakistani fashion with this beautifully crafted unstitched lawn suit, designed to celebrate the timeless traditions and colors of our culture. Each piece in this set tells a story—of bustling bazaars, laughter-filled family gatherings, and the gentle rustle of lawn fabric on a breezy summer day.

• 3-meter Digital Printed Lawn Shirt: Adorned with intricate digital prints inspired by the rich heritage of Pakistan, this shirt fabric brings together contemporary flair and classic motifs, perfect for creating a look that is uniquely yours.
• 2.4-meter Digital Printed Lawn Dupatta: The matching dupatta is a canvas of vibrant colors and delicate patterns, reminiscent of the blooming gardens and festive celebrations that define our summers.
• 2.5-meter Dyed Cambric Trouser: Crafted from soft cambric, the trouser fabric offers comfort and durability, making it ideal for everyday wear or special occasions with loved ones.

Let this ensemble be a part of your story—whether you’re sipping chai with friends or celebrating Eid with family, it promises elegance, comfort, and a touch of nostalgia for the traditions we hold dear.

Embrace the Essence of Pakistani Summers

Step into the heart of a Pakistani summer, where every breeze carries the laughter of loved ones and the vibrant colors of our heritage. This exquisite three-piece unstitched lawn suit is more than just an outfit—it's a celebration of tradition, artistry, and the timeless elegance of our culture.

• 3-meter Digital Printed Lawn Shirt: Adorn yourself in a beautifully crafted lawn shirt, digitally printed with intricate patterns inspired by the rich tapestry of Pakistani art. Each motif tells a story—of blooming gardens, bustling bazaars, and the warmth of home.
• 2.4-meter Digital Printed Lawn Dupatta: The matching dupatta flows gracefully, its vibrant hues reminiscent of springtime festivals and family gatherings under the open sky. Drape it over your shoulders and feel instantly connected to the traditions passed down through generations.
• 2.5-meter Dyed Cambric Trouser: Completing the ensemble is a soft, dyed cambric trouser, offering comfort and versatility for every occasion—from festive get-togethers to peaceful evenings spent with loved ones.

Let this suit be your canvas, ready to be tailored to your unique style. Whether you’re celebrating Eid, attending a mehndi, or simply cherishing everyday moments, this unstitched lawn set is a tribute to the beauty and resilience of Pakistani women. Wear it with pride, and carry a piece of your heritage wherever you go.

Embrace the Essence of Pakistani Summers

Step into the heart of a Pakistani summer, where every breeze carries the scent of blooming jasmine and the laughter of loved ones fills the air. Our 3-piece unstitched lawn suit is more than just an outfit—it's a celebration of tradition, artistry, and the vibrant spirit of our culture.

• 3-meter Digital Printed Lawn Shirt: Crafted with care, this shirt features intricate digital prints inspired by the timeless motifs found in Pakistani heritage. The soft lawn fabric keeps you cool and comfortable, whether you're hosting a family gathering or enjoying a quiet afternoon chai.
• 2.4-meter Digital Printed Lawn Dupatta: The matching dupatta is a canvas of color, draping gracefully to add elegance and charm to your ensemble. Its airy texture and vivid patterns evoke memories of festive celebrations and sunlit strolls through bustling bazaars.
• 2.5-meter Dyed Cambric Trouser: Completing the set is a dyed cambric trouser, offering both durability and style. Its subtle hue balances the vibrant prints, allowing you to move through your day with confidence and grace.

Let this suit be your companion for every special moment—woven with the threads of tradition, designed for the modern Pakistani woman. Stitch it your way, and carry a piece of home wherever you go.

Embrace the Essence of Pakistani Summers

Step into the vibrant world of Pakistani tradition with this beautifully crafted three-piece lawn suit, designed to celebrate the colors and warmth of our culture. Imagine the gentle morning breeze as you prepare for a family gathering, the aroma of chai wafting through the air, and the laughter of loved ones echoing in the courtyard. This ensemble is more than just attire—it's a tribute to the cherished moments that define our lives.

• 3-meter Digital Printed Lawn Shirt: Adorned with intricate digital prints inspired by the timeless artistry of our heritage, this shirt brings a touch of elegance and grace to your everyday wear.
• 2.4-meter Digital Printed Lawn Dupatta: Lightweight and airy, the dupatta drapes effortlessly, adding a splash of color reminiscent of blooming spring gardens in Lahore or Karachi.
• 2.5-meter Dyed Cambric Trouser: The soft cambric trouser offers comfort and versatility, perfect for long summer days spent with family and friends.

Let this suit be a part of your story—whether you're celebrating Eid, attending a mehndi, or simply enjoying a quiet afternoon at home. With every thread, it weaves together the beauty, tradition, and heartfelt connections that make Pakistani culture so unique.